Having worked with PepsiCo’s agencies and MTV to bring the pieces of the Hit Refresh puzzle into one unique campaign supporting a single-minded concept based around “Hit Refresh”, our job was about running it out in the real world – including making real Pepsi Refresh buttons. (Pepsi’s partners Clemenger (outdoor), Amnesia (online), MTV (TVC/hosts) & EightyK’s (media)).
Planning hunt locations, developing parameters for the hunt and its rules, working with the online agency to create the schedule & map support tools to make it all happen, ultimately the biggest challenge was in not being found by the enthusiastic fans of the hunt!
Training the Pepsi Refreshers and guiding them through the hunts, plus interweaving a 50,000 can sampling activation in 5 cap cities PLUS supporting a Coles discount card promotion certainly added a Refreshing touch to summer – as well as keeping on top of the Tweeting and Facebooking.
The campaign was developed to support the launch of the new-look Pepsi trademark, with Australia the first country outside of North America to roll out.

Want to know more..click here